The trendy Hoxton Hotel (in the vibrant Shoreditch area of east London) runs £1 flash sales every few months.
There are sometimes around 1000 rooms given away at the special price (though many are £29 rather than £1 - which is still a very good deal).
The Hoxton gets good guest reviews and is at the moment in the top 20 London hotels on TripAdvisor. So it is certainly worth chancing your arm in the hotel's flash sales!
Guests at the Hoxton seem to enjoy the hotel's friendly service and inspiring public spaces which often display the work of local artists (the Shoreditch area has quite a few artists' studios nearby).
Even outside the sales the room rates are also fairly reasonable for London hotels - and often available for less than £100. The Hoxton provides free WiFi for guests which is another important benefit.
All this makes the promo rooms a real bargain. But you must be very alert on the trigger because the cheapest rooms often disappear within a few short minutes.
It is definitely a matter of luck as to whether you bag yourself one of these bargain rooms. So should you then consider booking the Hoxton even outside the promotion?
The guest comments on TripAdvisor suggest it's a good bet even at its "normal" price.
The hotel - which opened in 2006 - calls itself "The Urban Lodge". It has comfy lounge seats and modern furnishings around its lobby area, and a modern, warehouse-style feel in keeping with the architecture in the locality.
The location is OK but is certainly not central London. It's handy though for public transport connections into the West End.
Rooms are contemporary with flatscreens and nice little amenities e.g. a "Pret a Manger Lite" breakfast, fresh milk, down duvets and other little touches. It's quite a quirky hotel with a good dollop of "character"!
The only downside is that rooms at the Hoxton can occasionally be a bit small, despite their clever design. An insider tip (one of many you can pick up from the London Hotels Insight blog) is to ask for one of the rooms on the upper floors - reputed to be a bit larger than average. Or you might even cheekily ask the staff to suggest one of the best rooms for you!
The author gets the inside scoop on the best London hotels at London Hotels Insight, which features in-depth information on budget luxury hotels in London.
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